Concept Behind Professional Beauty

Featuring market-leading exhibitions, magazines, awards, and conferences for the salon and spa market. The platform caters to help people working in the profession to better engage with the business community and encourages them for active participation.

Clients Requirement

Buyers and sellers must be provided with a seamless personalized experience with a clear and fast interface.

All the community members would answer prolific questions. Ideally, the content they see would be filtered as per the query and its relevance

Each entry type would have access to pre-defined areas of the platform

A Walkthrough to the Business Model

PB has been actively organizing events in Ireland, India, South Africa, the UAE, and the UK and publishing magazines for 30 years. Our ethos of expanding the market for professional treatments holds true in all the countries that we serve and we are proud to play our part in the profession’s growth and in bringing together beauty, hair, and spa professionals across the globe.

Challenges during Development

It was quite difficult to manage video conferencing when thousands of users connected simultaneously.
When thousands of users joined simultaneously during event testing, the server got crashed many times

What we delivered

Our developers use Amazon Chime app Setup to sort out the issues that occurred during video conferencing
To manage users, we have optimized code and load balancer to reduce the load on the server.

How to harness the platform and connect with the buyers

All users complete their profile – who and what they’re looking for Contact details, job title, place of work, services, and products offered, size of business, budget to invest, etc.

Meet the buyers
Connect with buyers in advance or on the day the event
See who’s there - connect, chat and exchange contact details

Networking chat rooms will connect buyers to companies who book a Brand Showcase